Desjardin Blog - EN

The carative factor of empathy in packaging design is a signal to the consumer that the manufacturer understands their feelings about the problem the product solves. This understanding is important in today's wide range of online choices for consumers at their fingertips. Showing empathy helps a brand stand out and connect better with followers. Here are important points to know about embedding empathy in packaging design.

The concept of carative factors has expanded from the nursing world to packaging design. Carative factors relate to thoughtful ideas embedded in packaging that communicate directly the consumer. These factors help convey the company's mission and concern for the individual who purchases the product. Here's a look at how the carative element of commitment can be applied to packaging design to improve the brand-consumer relationship.

One of the main carative factors related to business sustainability is responsibilty in packaging design. Consumers might not buy a product if they don't see it in a nice package. At the same time, the packaging designer must not compromise safety for aesthetics or other commercial concerns. Here's a deeper look into how responsibility correlates with packaging.

The concept of carative factors relates to human awareness of what should be done for proper care of something or someone. It's a concept that has entered the minds of packaging designers on how to craft more sustainable packaging. Issues of waste reduction and environmental protection have become business issues because they affect finance and the future cost of resources. Here's a look at carative factors relating to packaging design.

Packaging design can make a huge difference in how consumers perceive products. It also plays a significant role in shaping purchasing decisions. Does the package communicate what the target consumer expects? That's the question designers must face. Here's a look at how research backs the theory that colors and other design features on packaging affect buying behavior.

Color is a major factor that attracts consumers to brands, packages and products. It's fairly well known among packaging designers that a significant percentage of consumers associate vibrant and warm colors with attractiveness. Meanwhile, cool colors on food packaging often associate with healthiness. Here's a look at how a consumer formulates color associations that inevitably affect purchasing decisions.

Metal packaging is the solution to many food safety concerns. It's simply a strong, seamless and durable solution for storing food, blocking out contaminants. Aluminum and tinplate are among the most widely used materials in food packaging. Here are reasons why it's safe for metal to touch food. 

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.