By Alex Cosper :-

Carative Factors in the Design of Packaging - Introduction

Carative Factors in the Design of Packaging - Introduction

The concept of carative factors relates to human awareness of what should be done for proper care of something or someone. It's a concept that has entered the minds of packaging designers on how to craft more sustainable packaging. Issues of waste reduction and environmental protection have become business issues because they affect finance and the future cost of resources. Here's a look at carative factors relating to packaging design.

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Metal Packaging - How Packaging Design Affects Product Evaluations

Metal Packaging - How Packaging Design Affects Product Evaluations

Packaging design can make a huge difference in how consumers perceive products. It also plays a significant role in shaping purchasing decisions. Does the package communicate what the target consumer expects? That's the question designers must face. Here's a look at how research backs the theory that colors and other design features on packaging affect buying behavior.

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Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Color is a major factor that attracts consumers to brands, packages and products. It's fairly well known among packaging designers that a significant percentage of consumers associate vibrant and warm colors with attractiveness. Meanwhile, cool colors on food packaging often associate with healthiness. Here's a look at how a consumer formulates color associations that inevitably affect purchasing decisions.

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Metal packaging - a solution to many food safety concerns

Metal packaging - a solution to many food safety concerns

Metal packaging is the solution to many food safety concerns. It's simply a strong, seamless and durable solution for storing food, blocking out contaminants. Aluminum and tinplate are among the most widely used materials in food packaging. Here are reasons why it's safe for metal to touch food. 

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Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

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Influencing Consumer Expectations through Sensory Design of Metal Packaging

Influencing Consumer Expectations through Sensory Design of Metal Packaging

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

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Metal Packaging - Multi-sensory experience in post-COVID times - What we should consider

Metal Packaging - Multi-sensory experience in post-COVID times - What we should consider

 Multi-sensory experiences have been linked to brands over the past century as part of the consumer purchasing decision process. Here are points about touch manufacturers and package designers should consider in the post-COVID era.

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Healthy Food Messages on Packaging addressing Millennials

Healthy Food Messages on Packaging addressing Millennials

Millennials, more than any other age group so far, pay closest attention to packaging content, especially ingredients. A 2019 study at the University of Valencia, Spain explored how food is marketed to millennials. Here are some of the findings of this unique study on millennials and their attraction to healthy food messages.

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Multisensory Packaging Design: Transferring the sensation of packaging on the product

Multisensory Packaging Design: Transferring the sensation of packaging on the product

Understanding consumer behavior is the main reason packaging designers should take an interest in how multisensory packaging affects consumer decisions. While every consumer makes decisions based on their own personal experiences, certain packaging themes appeal to certain market segments. Here are essential themes of multisensory packaging that designers should explore.

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