Desjardin Blog - EN

A packaging designer must follow a collaborative process to satisfy the client. Interviewing the client helps get the creative process rolling. Taking the following crucial steps will ensure the project stays on track with the client's expectations and needs.

Changes in the manufacturing process must always be assessed to ensure an operation maintains its efficiency. Adding flexibility to the equation is part of the key to managing packaging variability during runtime. Here are points to remember about rapidly changing markets and how they affect customer satisfaction. 

Authenticity is a crucial brand value and design cue that confirms in consumers' minds whether a product is premium quality. It's a concept that can be reinforced through packaging for positioning a brand across a wide range of various products. Here's a deeper look at what qualifies a product to be authentic and how it can be communicated through packaging design.

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

Materials used for the packaging of snacks must not only protect the food from environmental elements, but must be able to preserve freshness, flavor, texture and odor. Recently research consultant Claire Koelsch Sand of  has written about the best methods for snack packaging. Here are some key takeaways from Sand's observations and other packaging analysts about efficient and effective packaging for snacks.

Shelf ready packaging (SRP), also known as retail ready packaging (RRP), is a form of bundling  multiple products together in one container. These containers are often cardboard trays or tins. Stores put them on shelves seen by consumers as packets within boxes that allow them to purchase individual items. This simple delivery system allows for fast and easy placement of products on shelves by retailers. Here are deeper details on the benefits of this strategy.