Desjardin Blog - EN

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

Materials used for the packaging of snacks must not only protect the food from environmental elements, but must be able to preserve freshness, flavor, texture and odor. Recently research consultant Claire Koelsch Sand of  has written about the best methods for snack packaging. Here are some key takeaways from Sand's observations and other packaging analysts about efficient and effective packaging for snacks.

Shelf ready packaging (SRP), also known as retail ready packaging (RRP), is a form of bundling  multiple products together in one container. These containers are often cardboard trays or tins. Stores put them on shelves seen by consumers as packets within boxes that allow them to purchase individual items. This simple delivery system allows for fast and easy placement of products on shelves by retailers. Here are deeper details on the benefits of this strategy.

Perception of salient content is affected by the visual design of a food package, according to a 2016 Kiel University study. It turns out the main design elements of typeface and color play a large role in shaping "healthiness perceptions" and "weight perceptions." Here are important points to know about how designers can communicate with consumers with design cues associated with perceptions.

Metal packaging is the key to many food safety concerns. It's simply a strong, seamless and durable solution for storing food, blocking out contaminants. Aluminum and tinplate are among the most widely used materials in food packaging. Here are reasons why it's safe for metal to touch food. 

One of the most striking qualities of fancy tins is how color is reflected by the shiny effects of tinplate and aluminum. Not only can colors on fancy tins display magnificent designs, they can also trigger wonderful memories of good times. Here are ways that color plays a significant role in attracting consumers to packaging, leading to purchasing decisions.

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.