Desjardin Blog - EN

During the holidays, consumers will notice a wider variety of fancy tins, which comprise several types of metal containers for food such as chocolate, sweets and confectionery. Fancy tins are also common with cosmetics products and many other products throughout the year. Here are important points for packaging designers who are entering the colorful and artistic world of fancy tins.

The concept of touch plays a big role in food packaging, consumerism and safety concerns. Packaging designers want to make sure the material touching the food is safe. Shoppers like to touch packages before they buy them, which influences perceptions. Here are important points to know from various studies about the sense of touch and how it affects food packaging.

Consumer studies on the need for touch (NFT) point toward fascinating opportunities for metal packaging designers to learn new ways to understand shopping behavior. The search and purchasing stages are the key areas of focus that can help a brand gain an edge on understanding of consumer decision-making patterns.

Shipping chocolate, biscuits and confectionery requires preserving fresh taste in order to win customer satisfaction. One of the most important factors is temperature because if the food gets too hot it will melt and if it gets too cold it can cause discoloration. Here are important points to remember when deciding on containers for perishable foods.

Due to the rapid pace of technological changes, it's important for food packaging designers to be flexible enough to account for new industry and consumer directions. One emerging business model that cuts costs is the portable storefront such as a pop-up shop or kiosk. It's likely there will be more food delivery services that take orders online, which has been a growing market the past decade. Here are ideas about the where packaging of biscuits, chocolates and confectionery is today and where it can go. 

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

Metal packaging is among the safest solutions for preserving a food or cosmetic product. It's also eco-friendly since it's recyclable and it's economical because it's lower cost than other packaging materials. Here are essential points to remember about designing metal packaging. 

In the age of AI technology, numbers can be crunched to fit financial and shipping goals. The packaging of chocolate, biscuits and confectionery is no different in terms of modernizing supply chains to keep better track of product data. Here's a look at how automation and machine learning are playing an important role in food packaging. 

Investigations into what colors mean and how they influence consumers have brought marketers and packaging designers a mix of clarity and appetite for deeper knowledge. While there are plenty of studies to draw from to make useful assumptions about new designs, there are still many unanswered questions about the relationship between colors and emotions. Here are some of the findings that many researchers agree upon that can help designers understand why colors play a major role in consumer choices and behavior.