Desjardin Blog - EN

Food marketers are paying increasingly closer attention to how products are packaged following compelling studies about how consumers perceive items based on how they are presented. Various studies have shown that people perceive the same food differently if it's served on different colored plates. More comprehensive research, however, must be conducted before drawing conclusions that point to a consistent pattern in behavior. Here are reasons why marketers of chocolate, biscuits and confectionery can benefit from color analysis.

Consumers like to touch certain products before buying, studies have shown since the eighties (Holbrook, 1983; cf. Heslin & Alper, 1983). Touch can have a dramatic impact on purchasing decisions, as it can add emotional value to the experience, since skin is directly related to emotional responses. Consequently, marketers of chocolate, biscuits and confectionery need to come up with creative packaging that evokes emotion through touching.

The packaging of chocolate, biscuits and confectionary has a rich history that traces back to the beginning of the industrial revolution. Packaging now consists of containers made of cardbox, metal, plastic or plastic bags. Many times additional wrapping, such as aluminum foil, is needed to preserve the product. Here are details on the most suitable types of materials for packaging chocolate, biscuits and confectionery.

Plenty of imagination and research goes into the packaging of chocolate, biscuits and confectionery products. Since packaging is a huge initial factor in determining a purchase, marketers study trends and envision more creative ways to present food products. Here are five important issues that go into designing the package for items such as chocolate, biscuits and confectionery.

New millennium manufacturing and packaging go hand in hand with sustainability. Tinplate and aluminum containers are both eco-friendly and can be recycled, which is why the demand for these materials continues to grow in the cosmetic industry. Here's a deeper look at why tinplate and aluminum containers are useful and favored for packaging for beauty products.

Sustainable solutions are now being widely adopted by small to large businesses so that they can contribute to a safer, cleaner environment. Going green also helps strengthen their image with consumers, who are steadily becoming more concerned about conserving the Earth's natural resources. Walmart, which continued to rank number one on the Fortune 500 in 2016, is leading the charge toward sustainability by implementing eco-friendly cosmetic packaging.

Product information is required on packaging for identification purposes to help both professionals and consumers understand product contents and who to contact for more information. The Fair Packaging and Labelling Act took effect in 1967 after it was passed by Congress the previous year. This federal law supersedes all state laws. Here are details on how this law applies to fair cosmetic packaging.

Packing manufacturers from around the world recently gathered to get a glimpse of upcoming 2017 metal packaging trends at Luxe Pack New York. The two-day event, held at Pier 92 in Manhattan, is considered by industry experts to be the "premier show for creative packaging." The trade show attracted over 240 vendors from the packing industry to learn about the latest developments in beauty, fragrance and other commodities that use attractive packaging for marketing. Here's a breakdown of packaging trends to look for in the coming year.

The beauty industry relies on attractive cosmetic containers as part of its marketing, but it must also pay attention to labelling to meet federal regulations. These regulations, however, are not very comprehensive compared with other common retail commodities. The key is to be straightforward with consumers, which helps build loyalty as well. Here are points that cosmetic vendors should keep in mind when designing labels.