Desjardin Blog - EN

Gift giving is one of the most thoughtful gestures among various cultures around the world. But not every individual views gifts the same way. Some people rate gifts on their market value, while others focus more on the thought behind the gift. Businesses and families on tight budgets should look at cost-saving strategies that don't offend gift recipients. Here's what recent research says about how to aim for gifts at appropriate and affordable prices.

Fancy tins give packaging an extra flare even in times of economic uncertainty. During times of war or other crises, it's typical that prices rise for both supply chains and consumers. Inflation can cut into expenses to the point people must reconsider how they make ends meet. Here's a look at why fancy tins are an excellent choice for cost-cutting gifts while maintaining the appearance of stunning beauty.

This article examines the utility and cost considerations of incorporating RFID tags into metal packaging. It discusses when the technology becomes a justified choice for manufacturers.

The ubiquitous nature of packaging, particularly for food, makes it a field that touches the lives of most consumers. The future of packaging has been a topic among experts from business consulting firm McKinsey, such as David Feber, Daniel Nordigarden and Nick Santhanam. These analysts point to key themes for future packaging, which include smarter, more personalized and reusable containers.

The packaging industry is going through a transformation in the 2020s toward goals in achieving greater efficiency. At the core of this transformation is an emphasis on technology and systems that save time and money. Here are five important trends in packaging that are expected to have long-term impact on consumers.

One of the constants of branding has been communicating a brand's evolution over time to show its resilience through different trends. While some packaging trends come and go, certain trends that result from new research on consumer psychology have lasting impact. According to the head of brand marketing for 99designs, Caitlin Collins, the following four trends are impacting the current approaches to packaging design.

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.

Subtle change characterizes today's consumer perceptions of environmentally sustainable packaging. In other words, it's no longer the era of consumers overspending on shopping sprees or letting unused products go to waste. Skyrocketing food prices have opened people's minds to cost-cutting and waste reduction. Here's a look at the current state of how consumer patterns have evolved to reflect a growing cultural focus on sustainable food packaging.

How does a product shape or reflect consumer perceptions of a travel destination? The tourism industry has found that images created on the product packaging of souvenirs play a significant role in associating with a vacation experience. Here's a look at the theoretical and management implications of product packaging influencing traveler perceptions of destinations.