Desjardin Blog - EN

One of the constants of branding has been communicating a brand's evolution over time to show its resilience through different trends. While some packaging trends come and go, certain trends that result from new research on consumer psychology have lasting impact. According to the head of brand marketing for 99designs, Caitlin Collins, the following four trends are impacting the current approaches to packaging design.

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.

Subtle change characterizes today's consumer perceptions of environmentally sustainable packaging. In other words, it's no longer the era of consumers overspending on shopping sprees or letting unused products go to waste. Skyrocketing food prices have opened people's minds to cost-cutting and waste reduction. Here's a look at the current state of how consumer patterns have evolved to reflect a growing cultural focus on sustainable food packaging.

How does a product shape or reflect consumer perceptions of a travel destination? The tourism industry has found that images created on the product packaging of souvenirs play a significant role in associating with a vacation experience. Here's a look at the theoretical and management implications of product packaging influencing traveler perceptions of destinations.

The concept of sustainability is becoming increasingly important in the packaging industry for both environmental and economic reasons. The production and consumption process leads to excessive waste until it's turned into a circular pattern that includes recycling. Here's a look at scientific evidence on how consumers respond to sustainable design in food packaging.

Packaging design can be understood as the final barrier that separates the product from the consumer. Studies show a consumer's emotional response to the package and its design elements plays a crucial role in their purchasing decisions. Here's what packaging designers should know about emotions associated with metal packaging that can affect purchasing decisions.

Exploring the perceptual fluency of consumers is a way to look deeper into consumer purchasing decisions. It's an area of consumer psychology in which researchers have barely scratched the surface, but it provides interesting insights to how shoppers respond to packaging design cues. Here's a look at the importance clear messaging plays on packaging.

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.

A growing body of scientific evidence suggests that colors and their attributes play a much larger role in consumer decision-making than thought throughout the past several decades. Now researchers are learning that lightness of color packaging combined with retail shelf positioning can influence consumers to make purchasing decisions.