Desjardin Blog - EN

Emotions are what connect people with brands. One of the most basic ways for a brand to communicate emotion is through color on its products and packaging. A major challenge for packaging designers is to select the right colors that reflect the emotional intensity of the product's values. Here's a look at how color variables contribute to brand recognition.

How can a brand affect consumer behavior to the point of getting people to identify and interact with the brand? At the core of branding is a set of values and emotions that go with it. A brand that communicates its values and emotions through visual cues on packaging has an edge over competitors that don't pay attention to how visual details connect with consumers.

Understanding the relationship between a brand and consumer behavior is one of the most valuable insights an entrepreneur can have on a market. The brand must connect with the consumer on an emotional level to register as important on their radar. Here's a look at the elements that emotionally connect a consumer with their favorite brands.

Various visual elements converge to create brand recognition among consumers after a period of time. A consumer's introduction to a brand is often through a choice of color. It raises the question: how important is color to brand building? Here's a brief look at why color matters and how it can be emphasized with metal packaging.

Ideally, a brand is associated with well-being or serves as a solution to a stressful problem. Today creating and maintaining a brand comes down to professionals who observe and understand the relationship between the brand and consumer. Here's a closer look at this relationship and how metal packaging attracts attention to a brand.

Brand recognition is an integral part of product design, packaging, and marketing. The two most important factors to developing and maintaining brand recognition are attractiveness and strategic meaning. Here's a deeper look at the process of creating brand recognition through metal packaging and how it affects consumer perceptions.

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.