Desjardin Blog - EN

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

Packages communicate with consumers on a subconscious level, which can affect purchasing decisions. That's why packaging designers must take a deeper interest in consumer psychology and studies on purchasing patterns. Here's a look at how metal packaging must send a message to people's minds that it's healthy and attractive.

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

 Multi-sensory experiences have been linked to brands over the past century as part of the consumer purchasing decision process. Here are points about touch manufacturers and package designers should consider in the post-COVID era.

Millennials, more than any other age group so far, pay closest attention to packaging content, especially ingredients. A 2019 study at the University of Valencia, Spain explored how food is marketed to millennials. Here are some of the findings of this unique study on millennials and their attraction to healthy food messages.

Understanding consumer behavior is the main reason packaging designers should take an interest in how multisensory packaging affects consumer decisions. While every consumer makes decisions based on their own personal experiences, certain packaging themes appeal to certain market segments. Here are essential themes of multisensory packaging that designers should explore.

Consumers have a need for touch the same way retailers have a need to sell products. But it's a mistake to assume all consumers respond the same way to the same stimuli. Every individual coexists with thousands of marketing campaigns wrapped in packaging techniques trying to get their attention. Here are important points for designers to consider about multisensory perceptions among consumers when crafting a new package.

Consumers base buying decisions on what their senses, memories and emotions tell them. That's why packaging design should provide multisensory stimuli congruent with brand themes that connect with followers. Here are ways designers can apply knowledge about multisensory processes to packaging designs.

Some people call it "hardness," while others involved in packaging design use the terms "firmness and compressibility" to describe the feel when two hands squeeze a product. But distinguishing the differences between texture and hardness can be challenging due to overlapping variations. Here are points for designers to consider that take consumer perceptions of firmness and compressibility into account.