Corporate gifts can provide a return on investment by helping build brand loyalty. Whether the gifts are for employees or customers, they send a caring message that can help establish stronger associations with the brand. Here's why custom logo tins for corporate gifts should be considered a productive strategy within a company budget.
The best way to create brand awareness is to get the logo in front of as many eyeballs as possible. While T-shirts and bumper stickers can help build brand visibility, it's more advantageous to focus on items that people will likely see all day. Coffee or tea cups are ideal when constructing a list of custom logo tins for corporate gifts.
Logo visibility alone can only go so far. So it's most cost-efficient to distribute tins to target individuals who already have an interest in what the brand offers. Employees appreciate free gifts that enhance their work. Customers enjoy free samples before they make purchasing decisions. Tin boxes of any size help both employees and customers organize their lives better.
As long as a company is going to allow promotional tins in its budget, it might as well choose items that facilitate memorable experiences. Tins can display images that trigger emotional memories, especially if they are customized for a certain market segment. Giving someone a tin container might open an individual's mind to a new way of storing small valuables that are otherwise easily lost.
Tins for storing candy or spices can embed long-lasting memories that associate the logo with lifestyle choices. Many people just want tins that match their kitchens, in which silver is a universal color.
One of the main reasons tin is so popular among collectors is its long-lasting quality. Tin is resistant to water, rust and corrosion as long as it has been coated with a protective finish. A main concern to preserve its integrity is to keep it away from acid and alkali chemicals. With little maintenance, tin can retain its shiny new appearance for many years. The fact that tin is shiny is another key reason why people are captivated by it.
In terms of utility beyond durability, tin is both strong and flexible as a production material. It can be shaped infinite ways to create an air-tight container. People always have needs for storing small items in one place, especially food. Sometimes the shape alone makes it easy to stack different tins in one place.
There are multiple printing techniques on custom logo tins for corporate gifts. One of the most common ways is to print directly on the tin with silk-screen printing. Foil-stamping allows for a metallic finish. For premium products that clearly resonate with consumers seeking high quality, it's more appropriate to choose hot or cold foil stamping. Metal platelet technology involves the use of metallic inks mixed with metallic particles.
Other printing techniques that convey elegance for premium products include embossing, debossing and laser engraving. Embossing raises an image above the tin surface while debossing presents a sunken effect. While embossing makes an image stand out, debossing is more appropriate for images meant to blend in with the surrounding environment. Laser engraving on tin is useful for creating a more special experience for the consumer. Each of these techniques are popular choices for customized tin printing.
Additionally, adhesive stickers can be placed on tins, which allows for the most unique visual possibilities. These labels can be plastic or paper. With a proper finish, they can still shine and make a premium impression.
The variables to think about when customizing tins for corporate gifts include shape, size, color, texture and mechanical qualities. Heart-shaped boxes go well with anniversaries and Valentine's Day. Square or rectangular boxes have great utility for stacking. Round shapes are appropriate for standing out in a room full of ambiance.
The type of cover on a tin container is another important choice that affects perception of value. Hinged tops are best matched with square or rectangular boxes. For round tins, slip covers or twist-off covers are appropriate. Screw tops on tins can only be used on round containers. Each of these choices provides sufficient security for storing items like bread or cookies.
Giving out custom tins for gifts sends a message the recipient is special to the organization. By distributing hundreds or thousands of these gifts, it's possible to create a core customer base that is loyal to the brand.
For industries like cosmetics, chocolate, tea, and pharmaceutical, premium packaging solutions like metal tins with lids offer durability, aesthetics, and sustainability.