Cosmetics companies often look for new ways for their products to stand out on retail shelves. In an age when inflation keeps driving prices up, brand loyalty has become more important than ever. One clear way to gain attention from new consumers is with creative packaging. Here's a look at how cosmetics brands can utilize custom metal tins for cosmetics to boost brand awareness in the marketplace.
How Container Shapes Communicate
The shape of a cosmetics container plays an important role in forming consumer perceptions of the contents and how well they are protected. While a box-shape can convey structure and organization, rounded edges add to the perception of security, stability and sophistication. Metal packaging is an ideal material for creating this visual image because it can be easily shaped in infinite ways.
When it comes to appearance, brands have quite a bit of leeway in determining the shape of the package that's most appropriate for the product. Sometimes it's advantageous to change the container shape for special occasions, such as offering heart-shaped boxes around Valentine's Day. All powder-type cosmetics can be easily packaged in any shape, opening the door for experimenting with new prototypes.
Color Captures the Imagination
Another factor to consider when customizing custom metal tins for cosmetics is the color of the package. Tin often looks silver or gray, but that doesn't limit the color of the container. One of the many advantages of tin is that its surface is conducive for printing of any color.
Cosmetics associate with an upbeat feeling, which is why white packaging is common for such products. Pink and blue are also popular colors for cosmetics, but there are really no rules or definite science on which colors work best for the industry. There's still room for imaginative packaging design that ventures into unique color schemes. But it's important to remember that color is a crucial variable that influences consumer emotions and purchasing decisions.
Why Choice of Container Lids Matter
Lids on cosmetics containers must look both tamper-proof and easy to open. Twist-off lids are instantly recognizable by consumers as hassle-free, whereas certain lids using newer designs may appear to be too confusing for some shoppers. If the buyer has a difficult time removing the lid, it can add up to a negative experience that impacts choices whether to buy or not buy in the future.
Reliability of Metal Tins
A key reason why successful cosmetics manufacturers use metal tins for packaging is their reliability in protecting the product. Tin packaging solutions provide a strong barrier between the product and the environment, making it an effective packaging material. It's important for a global brand that distributes products in multiple countries to use sturdy packaging that can withstand the handling throughout supply chains. While paper and plastic packaging is cheaper, it's much more likely than tin to get damaged if mishandled in the shipping process.
Part of the reason tin is considered reliable is that it really can last for decades. That makes tin containers useful for diverse repurposing. It's particularly useful for storing valuable jewelry or spare change. Unlike copper or certain other metals, tin is non-toxic and does not rust or oxidize. Due to these and other factors, tin has a much longer shelf life in retail stores than paper or plastic packaging.
Sustainability Equates to Credibility
A major factor in purchasing decisions about beauty supplies is the sustainability of the packaging. Cheap packaging that can be degraded by bad weather hurts the credibility of the brand even if no damage is done to the unit. Consumers want to know they can store cosmetics for a lengthy amount of time, so if anything looks dirty about the package, it's a red flag.
Tin has such a "shiny and new" appearance that it commands a certain level of automatic credibility in terms of packaging. On top of that, tin meets consumer expectations of sustainability on multiple levels, since it has long-lasting value and it can be easily recycled. No matter what shape or color chosen for a tin package, the tin alone is going to convey practicality, security and attractive aesthetics.
Conclusion
Custom metal tins for cosmetics can make a big difference in how consumers perceive the products. Usually the more seamless the outer edges are, the more likely the consumer will perceive the product as well protected and well designed. Making sure the package meets consumer expectations is vital, but it's also helpful to add originality to the packaging design so that loyal customers associate it with special qualities.
