Building brand awareness is an integral part of running a company that makes multiple products connected by specific themes. One way to make a brand more noticeable is to use stylish custom logo tins. The tin material stands out as shiny from a distance while the logo can be easy-to-remember either printed directly on the metal or a paper label. Here's what packaging designers should know about custom logo tins.
Tins that store food and cosmetics come in all sizes, but many of them are small. Since tin is a flexible material, it can be shaped numerous ways. Tins that consist of a high-quality aluminum alloy are very flexible and add a sophisticated dimension to the appearance. Round shapes are common, as they help make the package stand out from a vast world of square and rectangular packaging. Heart-shaped tins for candy are popular gift ideas for loved ones.
Many collectors like to purchase items in small tin containers because the tins can be reused in various ways. Tins can be used to store valuable or miscellaneous items that are small and can be easily lost. All the various types of lids available typically provide a secure solution with a seamless liner. Different lid types include screw tops, slipcovers and hinged tops. The nicer the overall package looks, the more attractive it is to collectors as a collectible or a gift idea.
Logos are often printed, embossed or stamped on the lids of tin containers. A big advantage to using tin for packaging is that it's easy to print on without smudging letters. In fact, the results can be very artistic and eye-catching. The tin has a reflective coating that makes the logo stand out, especially if it's embossed, which involves raising characters on the surface.
Since tin is a metal, it naturally associates with strength and durability. Consumers typically know from experience that tin offers strong protection to products that need to be separated from air and light. Embossing is a stylish finish that elevates the brand as devoting attention with 3D effects for collectors and consumers seeking premium products.
Premium printing options for tins include full-color and silk-screen processes. Full-color printed tins are ideal for graphics that are rich in detail, while silk-screening is appropriate for more simplistic color schemes and designs. Adding oxidation to the process allows for more subtle tints and shades.
Another advantage to tins for branding is that any color can look beautiful with shiny appeal. It opens the door to a wide selection of designs that can look more commanding on metal than on paper.
When a brand decides to use tin packaging, it needs to take the extra step of making the package look as memorable as possible. Although tin is a low-cost material, its shine and its seamless orientation make the product seem beyond the ordinary. As customers are satisfied by the product, they will likely associate it with the attractive container and its logo.
Differentiation from other products can be done with unique shapes, color schemes and symbolic patterns. As long as the tin container closes properly, it can be considered useful for storing other items. The more multi-purpose the container is, the more it can be categorized as sustainable packaging. Many consumers seek sustainable solutions simply to be more eco-friendly, while others value tin's durability as worth saving.
Specific consumer values and emotions must be embedded in the packaging to reach the right target market. A new customer seeing the package for the first time may be instantly impressed if they seek both sustainable and aesthetic packaging for their own future use. That's why the combination of utility and appearance are both important for reaching premium customers.
The term customization has a much broader definition this century than last because now larger production orders are possible. Smart technology has allowed brands to research their markets more thoroughly, as they can divide audiences into more detailed segments. Brands can now serve different segments of a market with different versions of packaging, depending on consumer tastes.
In many ways customization equates to personalization once the brand creates appropriate packaging versions for each market segment. Consumers value personalization through messaging or branding as a reason for brand loyalty. Tin packaging gives the brand the power of combining the elements of customization, durability and style for customers conscious of these elements who are willing to pay premium prices.