This article describes how fancy tins connect with consumer emotions through visual appeal and nostalgia, making them an effective packaging choice for gift-giving and marketing.
Packaging choices cannot be underestimated in the game of winning the hearts of consumers who are influenced by visual stimuli. Fancy tins are a unique and creative form of packaging that can sway purchasing decisions in times of gift giving. Here's a look at the magic of fancy tins and how they can persuade consumers with the right emotional imagery.
Why Fancy Tins Get Attention
Fancy tins come in all shapes, sizes and colors with built-in visual appeal due to their metallic qualities. Even shoppers who don't seek fancy tins cannot help but notice how these collectibles stand out in stores. Whether it's a discount or premium retailer, fancy tins have a commanding appearance on store shelves. Their shiny appearance combined with artistic design often trigger instant memories of special holidays and positive life experiences.
Fancy tins are often associated with family gatherings, especially when they contain candy. They've also been popular containers for coffee, tea, biscuits and many other food items. People like saving these containers because they're a handy and affordable solution for miscellaneous storage and home decor. Due to this utility, they also make great gifts to family and friends.
Another way fancy tins get attention is when they share shelves with similar rival products in ordinary packaging. Consumers who are delighted by uniqueness may be inclined to favor metal packaging over other materials since metal conveys strength and durability. Adding color and design to the package gives the impression consumers are getting more for their money.
Embedding Emotion in Visuals
Packaging designers need to reach consumers on an emotional level to draw interest in the product. Fancy tins fit this puzzle nicely because they are meant to associate with emotional experiences. Their exteriors add to product curiosity, especially when they reflect cultural traditions and values. Since fancy tins cover a wide terrain of artistic expression, they make great collector's items.
Collectors naturally feel emotions toward products that associate with their life experiences. Each container has its own character and connection with personal stories. Building a collection of such items creates a rich mix of emotions that help trigger cherished memories.
The challenge for the packaging designer is to create a design that resonates with a niche market but can also be mass appeal. Color association plays a major role in this process because individuals have their own personal connection with various hues. Colors of nature such as green and blue have a calming effect for many people, while red is more upbeat. Designers must keep in mind how consumers generally respond to colors, while remembering that different people have their own unique interpretations.
Some of the most emotionally-charged fancy tins reflect nostalgia. Part of this dynamic has to do with fancy tins being around for over a century, which makes them interesting time markers for various eras.
Letting Art Guide the Eye
The notion that art conflicts with business has cost many brands opportunities for profit. It's an outdated concept based on misunderstandings that bland packaging has worked in the past and that too much creativity amounts to diminishing returns. Consumers have a great appreciation for many different kinds of art, especially if it communicates on a personal level.
Fancy tins cover a vast terrain of artistry and are solid proof that art does in fact sell. They provide both utility and aesthetics, making them more valuable than typical disposable products. Luxury brands particularly can benefit from using fancy tins as classy premium packaging. Even the cheapest looking tinplate boxes still have utility as trash containers.
Consumers are gravitating more toward packaging that's in line with their core values. They realize a lot of packaging goes to waste, so they're actually willing to spend a little more money on durable packaging with long-term utility. Adding art to the equation makes tinplate even more viable. Curved tinplate with esoteric font is one of the most effective ways to package high quality foods and cosmetics.
Food brands that have yet to explore the possibilities of metal packaging should consider fancy tins for foods associated with special occasions. Tin is good for various layers of packaging, especially for preserving individual pieces of candy. It reminds the consumer that extra care has been take to maintain taste and freshness.
An important foundation to competition in the marketplace is that standing out is better than blending in. Fancy tins simply make c appear to be more special, giving packaging designers plenty of room to play with new or traditional artistic ideas.
