Manufacturers looking for clean and attractive packaging should consider metal packaging with embossing. It's a look that associates with high quality and sophistication. Selling premium products goes well with shiny metal featuring a raised logo or other captivating imagery. Here are key benefits for this type of eye-catching packaging.
Types of Products Appropriate for Metal Embossing
The best products that go along with metal embossing are those with luxury appeal. Whether the package is small or large, both metal and embossing communicate style and elegance. They serve as reminders that potentially justify paying a premium price for a high-quality product. This combination of superior material and vivid visual presentation invites consumers seeking premium products to take a closer look for satisfying curiosity.
Premium foods, candies, and cosmetics are all appropriate for metal packaging with an emboss or deboss design. Embossing involves raising images above a surface, whereas debossing is the inverse: lowering imagery below the surface. Either way, it has the appearance of 3D work from an artistic sculptor. Companies that market premium wine have had success with embossing as a reinforcement of product quality.
Making the Consumer Experience Memorable
A major key to selling a brand that competes with similar products is to create a packaging design that speaks to consumers who know what they want. Generic packaging can only go so far with products that compete with a more fancy appearance. Metal provides a finesse image of strength and durability, while embossing adds to the aesthetic appeal. But these factors alone don't necessarily add up to a winning product.
Consumer experience is another crucial element to the equation. As long as the product does what it is promoted to do, the consumer experience can be further enhanced with visual ambiance. Seeing an embossed logo while enjoying the product creates a positive memory that the consumer made a good purchasing decision.
Highlight Important Product Information
Another advantage to embossing on metal is that it can easily call attention to a brand name, slogan, or product information. It's a way of making text stand out so that it cannot be ignored. Because embossing on metal often involves soft alloy material, it's easy to stamp clear messages on the shiny metal.
Durable Designs Maintain Meaning
Embossing is a durable solution that can last as long as the metal it is pressed upon. It may need occasional cleaning to maintain a shiny appearance, but for the most part, it has a long shelf life. When tin containers with embossing are saved as souvenirs, they take on extra special meaning the longer they age. An embossed container provides excellent and elegant storage for items such as jewelry and other small personal items.
Suggestion of Luxury
The appearance of embossing on metal is an impressive indication of a luxury product, even if it's only on the packaging. Some collectors save any type of embossing to showcase a diverse variety of memorabilia since the technique is often used to stand out as unique. Consumers make subconscious associations about products based on the packaging. So when they see fancy packaging, it can create the impression that the product is worth a premium price.
Most types of metal work for embossing, but the most affordable metal materials that still look luxurious are tin and aluminum. Gold and copper certainly look more beautiful to the average consumer, but they also cost much more. Designers must weigh cost efficiency and return on investment as part of the packaging decision. In many cases, tin or aluminum is sufficient for conveying a premium image.
When Embossing Works the Best
Embossing on metal packaging is most practical and convincing for luxury products that are easily identifiable as high quality. Custom-made embossing can be the most impressive of all, but it's more practical for a mass producer to divide its market into segments and serve certain segments with luxury versions of its products.
The more elaborate the embossed image is, the better chance it will be regarded as stylistic art that should be saved rather than disposed of. So products that have a usefulness in the realm of long-term sustainability are worth packaging with metal embossing. Consumers will typically save a container of a premium item, which keeps the brand top of mind.
Adding an extra touch to a package can make a big difference on retail shelves, especially when competitors lack the imagination to make their products special. If several rivals use metal embossing, however, it's advantageous to try a different approach. The key is knowing how consumer values relate to specific products and whether adding flair is necessary to connect emotionally with the consumer.
