Desjardin Blog - EN

Brand building often begins with displaying a logo in as many relevant physical places as possible. A logo can be the only message on a package and still convey a wealth of information. The more well known the brand, the more advantageous it is to let the logo stand on its own as the main attraction of a product. Here's a look at how logo tins help make a brand more familiar and top-of-mind with consumers.

Collectibles make up a vast market around the world that is often overlooked as economic opportunities for business. Estimates on the global market for collectibles range from $300 to $500 billion, yet it doesn't get as much media coverage as industries that earn less. Here's a look at the appeal of custom fancy tins for special occasions, which can help nurture branding.

Manufacturers looking for clean and attractive packaging should consider metal packaging with embossing. It's a look that associates with high quality and sophistication. Selling premium products goes well with shiny metal featuring a raised logo or other captivating imagery. Here are key benefits for this type of eye-catching packaging.

Cosmetics companies often look for new ways for their products to stand out on retail shelves. In an age when inflation keeps driving prices up, brand loyalty has become more important than ever. One clear way to gain attention from new consumers is with creative packaging. Here's a look at how cosmetics brands can utilize custom metal tins for cosmetics to boost brand awareness in the marketplace.

Consumers started to become more picky about packaging in recent decades as a reflection of cultural and technological change. At the same time, global brands have had to rethink packaging in terms of what's most economically efficient. The metal packaging model has become a popular choice that benefits both producers and consumers.

Containers for food and cosmetics need to be as secure as possible, in which screw top tins are a useful solution. Tops must also be easy to open once the item is purchased. While there are many choices for lids, it's important for brands to be guided by sustainability, which is a growing concern among consumers. Here's a brief comparison between screw-top tins and other food packaging solutions.

Screw top tins are common for spice containers. The lids are made of tinplated steel and typically have six holes punched in them to release the spice. Then another cap goes on top. But screw top tins come in all shapes and sizes and can used as packaging for many other products as well. Food, pharma or cosmetic items are widely packaged this way. Here are points to know about the strength and reliability of screw top tins.

Reaching a high-end market often involves investing in premium or luxury packaging. It might cost more than conventional packaging, but it communicates high value more directly to the target customer. Premium packaging is key for the brand to live up to the image it wants to promote to corner a market on quality items. Here's what packaging designers should consider for premium packaging to project a modern appearance.

"Product mystique" is a key for brands to disrupt markets, but not everyone in manufacturing or marketing knows about it. The most protective packaging adds to product mystique similar to when people exchange holiday gifts and the wrapping is an important part of the mystery that colors the mind about the surprise inside. The following are insights to how metal packaging stimulates consumer curiosity about the product.