Brand building often begins with displaying a logo in as many relevant physical places as possible. A logo can be the only message on a package and still convey a wealth of information. The more well known the brand, the more advantageous it is to let the logo stand on its own as the main attraction of a product. Here's a look at how logo tins help make a brand more familiar and top-of-mind with consumers.
Expanding a Brand with Promotional Tins
Regardless of what the main product is that a manufacturer makes, any brand can gain wider attention by putting its logo on different types of tins. Office or household items such as cups, cans and other containers that can be made of tin work as effective promotional vehicles. A tin box is useful to many people because it can store a variety of small items from food to jewelry. Stamping a logo on a tin that people see every day, whether it's in a kitchen or a shop, helps build brand awareness through repetition.
Tins can come in many shapes and sizes since the material is easy to bend or mold into squares, rectangles or round objects. Someone who is a fan of football might enjoy a tin in the shape of a football for storage of countless items. The shape instantly communicates a mental image of the game and its exciting virtues. Adding a logo to the container creates an association with the sport.
Some people like to collect any type of unique tins that have obvious utility, such as for storing candy. This dynamic opens the door to a wide terrain of tin possibilities. The key is creating eye-catching tin designs for consumers who might be motivated to learn more about the brand based on its printed logo tins.
Blending Logos with Other Designs
Logos on tins look impressive on their own, but sometimes adding more to the design makes a stronger statement about the brand. If the market isn't familiar with the logo, it helps to add an image or a positioning statement. While tin often has a gray or silver color, it can actually have any color since the surface is easy to print or stamp on.
The luster of tin is part of its appeal, as it can add sparkle to a room. Tin collectors particularly gravitate toward containers that match the decor of their homes or workplaces. So whether the design is simple or complex, the shine that tin provides helps create the perception of elegance.
Why Tins Attract Collectors
Tin collectors often want containers with both aesthetic and utility value. Some people care about the thickness or thinness of tins more than the design, while others base their collections on images, patterns and colors. A great way to use tins for marketing is to develop different designs for specific market personas. Pocket-size tins have the widest appeal because they are easy to accept as free items while larger containers might not be immediately convenient to carry.
Developing a variety of custom logo tins for corporate gifts for giveaways to promote the brand goes well with trade shows or product demonstrations. Small tins are easier and more economical to send in the mail to prospects who attend branding events. Consider tin solutions like business cards with rounded edges for giving to the public. The tin ensures durability, whereas paper business cards are easily degraded over time.
People appreciate tins for numerous reasons beyond luster. Everyone can use a small logo tin for branding and promotions for something, whether it's to store keys or food that might be more perishable in a paper container. Some people like small containers for storing herbs or spices that they can put on food they order at restaurants.
Conclusion
Logo exposure is one of the most important keys to a successful business. While a stationary logo at a physical location can build brand loyalty gradually, a faster way to spread awareness is to distribute small items for free to target market prospects. Tins with lids make excellent promotional items due to their versatility and durability.
When consumers are reminded of a logo on a regular basis, they begin to form perceptions about the brand. The more the brand becomes part of their personal identity and daily routines, the better chance they will support the brand in the future. Promotion through personalized logo tins for confectionery packaging is an innovative low-cost concept that can become a part of people's lifestyles, paving the way for establishing loyal brand followers.
