Businesses need to think "outside the box" sometimes to gain a slice of a market. One way to promote a brand in ways that delight new prospects is to offer tins as promotional items. Tins are useful because they can be reused for storage indefinitely. Here's a look at how printed tinplate cans for branded goods can expand a company's market share.
Understanding the Beauty of Tin Cans
Tin cans have been around longer than the telephone. In many ways they've outlasted the traditional phone because of their multi-purpose utility and long-term storage possibilities. While certain types of products come and go over the span of several decades, tin cans have been part of everyday life for over a few centuries. The longevity of tins for storing food products alone is part of the story why tins aren't going away.
People like collecting different sized tin cans for storing specific items. Round tins add to kitchen and living room ambiance while providing instant access to treats. The fancier the design, the more the tin container stands out in a room, making it easy to remember where small items are stored. Tin collectors seek a wide variety of images, patterns and colors to display in their homes or shops. Perhaps the greatest selling point of tin containers is they don't get old, which makes them excellent platforms for modern or nostalgic imagery.
Associating Brands with Tins
The movie theater industry learned from the Great Depression how to get bodies back in theater seats. They simply offered free prizes that were useful around the home, particularly in the kitchen. In a period of economic uncertainty, it's possible to stimulate a market by bringing excitement to people's lives. The best way to do that is offering free gifts, such as useful tin containers. Adding a brand name to the container creates an experience in which the brand becomes part of the elation.
Whether a manufacturer offers free promotional tins or markets products contained in printed logo tins, the brand name on the container becomes part of a lifestyle memory. Since tins can be used over and over on a daily basis, they can potentially influence brand loyalty. The strategy to use printed tinplate cans for branded goods allows the company to promote itself as contributing to efficiency and sustainability in society.
Deciding on Designs for Tins
What's wonderful about tinplate packaging is that there are no limits to how it can be presented. The packaging should generally equate the same emotional level as the product. Tin containers have such wide versatility that they can be either outer or inner layers of the packaging. Either way, they can convey through print whatever message is needed to enhance expectations of the product.
A packaging designer should first consider the feeling a consumer has about the product. If it's high quality food, the container should take on a premium appearance. A nice finish over the printed tin is often sufficient to create a curious luster. Displaying the brand logo on the container creates a powerful enduring communication, especially for those who utilize the container frequently.
When it comes to packaging design, there aren't solid rules, but the main idea should be that the design makes sense to the target market. Sometimes solid colors are good enough for people who are just looking for sustainable containers. Fancy unique designs provide the greatest opportunity to capture the imaginations of random shoppers.
Applying a Glossy Finish
Even though tin already has an impressive shine, it can be made to look even more elegant with the use of varnish or other type of finish. The more the tin is meant to be a specialty item, the more reason to consider a flashy finish. It's possible to manufacture low-cost tins as premium packaging by enhancing the surface. Not only will it extend shelf life in stores, it will help the item stand out on the shelf next to rival products that use inferior packaging.
Conclusion
Manufacturers can choose printed tinplate cans for branded goods as a strategy for both brand building and persuading brand loyalty. The shape, size, color and imagery of the tins all depend on matching the packaging with product perception. Ultimately, printed tins associate brands with strength, durability and usefulness.
