Desjardin Blog - EN

Brand building often begins with displaying a logo in as many relevant physical places as possible. A logo can be the only message on a package and still convey a wealth of information. The more well known the brand, the more advantageous it is to let the logo stand on its own as the main attraction of a product. Here's a look at how logo tins help make a brand more familiar and top-of-mind with consumers.

Brand recognition is what consumers may experience as a result of being exposed to visual design cues in product features and packaging. These design cues should communicate the brand's values in a way that's easy to recognize and remember. Here's a look at what packaging designers need to understand about using the right visual cues to connect with target consumers.

Emotions are what connect people with brands. One of the most basic ways for a brand to communicate emotion is through color on its products and packaging. A major challenge for packaging designers is to select the right colors that reflect the emotional intensity of the product's values. Here's a look at how color variables contribute to brand recognition.

How can a brand affect consumer behavior to the point of getting people to identify and interact with the brand? At the core of branding is a set of values and emotions that go with it. A brand that communicates its values and emotions through visual cues on packaging has an edge over competitors that don't pay attention to how visual details connect with consumers.

Understanding the relationship between a brand and consumer behavior is one of the most valuable insights an entrepreneur can have on a market. The brand must connect with the consumer on an emotional level to register as important on their radar. Here's a look at the elements that emotionally connect a consumer with their favorite brands.

Various visual elements converge to create brand recognition among consumers after a period of time. A consumer's introduction to a brand is often through a choice of color. It raises the question: how important is color to brand building? Here's a brief look at why color matters and how it can be emphasized with metal packaging.