Desjardin Blog - EN

The COSMOS Organic Certificate and Signature is followed by cosmetics brands aiming to reach a market that values eco-friendly solutions. In order to use the organic signature a company must be approved by the certification body prior to the launch of the product. Here's a summary of what designers and marketers should keep in mind about compliance with the COSMOS Organic Signature requirements.

The COSMOS standard provides  international industry guidelines for organic and natural products to cosmetics producers  or marketer and certifies compliance.

Packaging for conventional cosmetics products needs to be both attractive and practical. The same concept applies to private label cosmetics, especially for items that are promoted for quality as well as affordability. Major brands usually have a built-in advantage due to wider exposure in the market. A private label can gain an edge by using more sustainable and durable packaging materials.

Packaging, cosmetics and design industry professionals will gather at the 2018 PCD Conference in Paris, France from January 31 through February 1. The annual event focuses on perfume cosmetics with presentations by experts on topics such as regulations, sustainability and printing technology. Here are important reasons for cosmetics vendors to attend this two-day conference programme.

Private label cosmetics are sold under a retailer's brand name and may be created by the retailer for exclusive marketing purposes. 

Private labels have grown enormously in recent decades for a variety of reasons, but this growth can generally be tied to the overall economy. During economic booms a nation's market share of private label brands, including cosmetics, usually declines while during economic downturns it increases. Here's a deeper look into how business cycles affect private labels.

Market access is one of the primary reasons to engage in private label cosmetics. When small firms that cannot afford to export beauty products go out of business, it creates opportunities for players that are able to capitalize on private label cosmetics and exports. Here are considerations for weighing between variety and quantity of cosmetics.

The success of selling private label cosmetics depends heavily on the reputation of the store's brand and the degree it attracts loyal support. Some retailers looking into this field may wonder what it takes to inspire customer loyalty over national brands, while others may assume they can't compete with national brands due to their size, advertising budget and market reach.

When a retail store sells cosmetics through a private label channel, they need to understand the most important purchase motivators for these type of products. The ideal mix depends on the geographical and social target market. Consumers can be divided into various personas such as salaried professionals, self-employed entrepreneurs, students and home makers.