Desjardin Blog - EN

This article explores how digital transformation and consumer psychology shape modern packaging, with a focus on sustainable, efficient designs and Europe's rising metal recycling rates.

Consumers make purchasing decisions partly based on packaging, especially when it comes to grocery items. The more secure the packaging, the more favorable impression they have if they are already familiar with the product. Metal containers provide greater security and durability than plastic or paper containers, which is why many shoppers perceive metal as a better packaging solution. It's also a very sustainable solution, which plays a significant role in shaping positive consumer perceptions about it.

Packaging evolves with consumer culture, emphasizing sustainability and efficient design. This article describes how social trends drive innovation in packaging for global brands.  

This article describes how fancy tins connect with consumer emotions through visual appeal and nostalgia, making them an effective packaging choice for gift-giving and marketing. 

Gift giving is one of the most thoughtful gestures among various cultures around the world. But not every individual views gifts the same way. Some people rate gifts on their market value, while others focus more on the thought behind the gift. Businesses and families on tight budgets should look at cost-saving strategies that don't offend gift recipients. Here's what recent research says about how to aim for gifts at appropriate and affordable prices.

Fancy tins give packaging an extra flare even in times of economic uncertainty. During times of war or other crises, it's typical that prices rise for both supply chains and consumers. Inflation can cut into expenses to the point people must reconsider how they make ends meet. Here's a look at why fancy tins are an excellent choice for cost-cutting gifts while maintaining the appearance of stunning beauty.

Packaging design can be understood as the final barrier that separates the product from the consumer. Studies show a consumer's emotional response to the package and its design elements plays a crucial role in their purchasing decisions. Here's what packaging designers should know about emotions associated with metal packaging that can affect purchasing decisions.

Exploring the perceptual fluency of consumers is a way to look deeper into consumer purchasing decisions. It's an area of consumer psychology in which researchers have barely scratched the surface, but it provides interesting insights to how shoppers respond to packaging design cues. Here's a look at the importance clear messaging plays on packaging.

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.