Desjardin Blog - EN

Brands can boost customer loyalty with personalized packaging. This article describes how technology, storytelling, and market segmentation enhance engagement and foster trust

Supply chains are embracing AI for faster, smoother deliveries, enhancing brand-consumer relationships. Discover how AI improves data analysis and streamlines operations.

Smart technology is becoming essential for supply chains, enhancing product security and authenticity. This article explains how the Internet of Packaging (IoP) improves efficiency and accuracy.

Minimalism is a concept that goes in and out of style throughout many industries. Its presence in markets often relates to either sustainability, a return to simplicity or both. Consumers are currently going through a phase that embraces both qualities. Here are ways minimalist and sustainable packaging is shaping recent trends.

Health-conscious shoppers seek clear labels and eco-friendly packaging. Brands can build loyalty by aligning with consumer values on health and sustainability.

One of the most focused trends in packaging these days is e-commerce, which has helped brands build closer connections with consumers. Forbes recently reported findings that nearly a quarter of all retail purchases will occur online by 2026. Here's why e-commerce packaging holds great importance to brands today in relation to how products are handled in their journey from the warehouse to the customer.

This article describes how fancy tins connect with consumer emotions through visual appeal and nostalgia, making them an effective packaging choice for gift-giving and marketing. 

This article looks at the multifaceted appeal of fancy tins in metal packaging, blending nostalgia, cultural values, sustainability, and practical utility for gift-giving and beyond.

This article explores why metal packaging offers superior protection and sustainability for products, appealing to eco-conscious consumers and collectors.