Desjardin Blog - EN

Consumers tend to take packaging for granted in general, but often notice unique or artistic packaging during holidays and other special occasions. Fancy tins work well for these marketing scenarios, because people associate recognizable special designs with time markers, based on experiences and gifts they've given or received in the past. Here we describe how fancy tins are associated with personal experiences and nostalgia.

Fancy tins can play a significant role in the packaging of luxury foods and cosmetics. In both industries emotional content must be part of the package. Designers of these elegant and sometimes elaborate metal containers need to consider consumer psychology research on how "product emotions" are fundamental in packaging design for connecting with target consumers.

During the holidays, consumers will notice a wider variety of fancy tins, which comprise several types of metal containers for food such as chocolate, sweets and confectionery. Fancy tins are also common with cosmetics products and many other products throughout the year. Here are important points for packaging designers who are entering the colorful and artistic world of fancy tins.