Desjardin Blog - EN

Changes in the manufacturing process must always be assessed to ensure an operation maintains its efficiency. Adding flexibility to the equation is part of the key to managing packaging variability during runtime. Here are points to remember about rapidly changing markets and how they affect customer satisfaction. 

Authenticity is a crucial brand value and design cue that confirms in consumers' minds whether a product is premium quality. It's a concept that can be reinforced through packaging for positioning a brand across a wide range of various products. Here's a deeper look at what qualifies a product to be authentic and how it can be communicated through packaging design.

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

Energy is used in every process on earth, from moving an arm to building a skyscraper. The energy for these processes comes from different sources, like from eating food for processes in the human body and burning fossil fuels to power construction. In addition to processes requiring different types of energy, they also require different amounts.

Shelf ready packaging (SRP), also known as retail ready packaging (RRP), is a form of bundling  multiple products together in one container. These containers are often cardboard trays or tins. Stores put them on shelves seen by consumers as packets within boxes that allow them to purchase individual items. This simple delivery system allows for fast and easy placement of products on shelves by retailers. Here are deeper details on the benefits of this strategy.

Perception of salient content is affected by the visual design of a food package, according to a 2016 Kiel University study. It turns out the main design elements of typeface and color play a large role in shaping "healthiness perceptions" and "weight perceptions." Here are important points to know about how designers can communicate with consumers with design cues associated with perceptions.

Metal packaging is the key to many food safety concerns. It's simply a strong, seamless and durable solution for storing food, blocking out contaminants. Aluminum and tinplate are among the most widely used materials in food packaging. Here are reasons why it's safe for metal to touch food. 

One of the most striking qualities of fancy tins is how color is reflected by the shiny effects of tinplate and aluminum. Not only can colors on fancy tins display magnificent designs, they can also trigger wonderful memories of good times. Here are ways that color plays a significant role in attracting consumers to packaging, leading to purchasing decisions.