Desjardin Blog - EN

Reaching a high-end market often involves investing in premium or luxury packaging. It might cost more than conventional packaging, but it communicates high value more directly to the target customer. Premium packaging is key for the brand to live up to the image it wants to promote to corner a market on quality items. Here's what packaging designers should consider for premium packaging to project a modern appearance.

Turning to custom premium packaging is ideal for a brand to capitalize on its unique identity. This strategy can be achieved by serving multiple market sectors or connecting product values with human values that are conveyed by the packaging. Clearly, premium customers want nice packaging with a touch of personalization. Here's how a brand can do it.

Grocery shoppers usually know what they want when they see it in a store. Family buyers must stock up on a large supply of food, so they care about how the food is stored. Not only do consumers care about how secure the packaging is, they are influenced by the appearance. Here's why tinplate cans for quality food convey elegance and sustainability.

Food and cosmetics producers can delight holiday shoppers with screw top tins. These metal containers not only add sparkle to a room, but can serve as long-lasting storage for items beyond food and cosmetics. Some people keep them to store spare change or jewelry. Here's why this attractive and practical gift idea works as eye-catching, thoughtful and sustainable packaging.

Building brand awareness is an integral part of running a company that makes multiple products connected by specific themes. One way to make a brand more noticeable is to use stylish custom logo tins. The tin material stands out as shiny from a distance while the logo can be easy-to-remember either printed directly on the metal or a paper label. Here's what packaging designers should know about custom logo tins.

One of the many creative ways for brands to stand out on retail shelves is to use premium packaging with custom embossing. This finishing technique involves using good quality materials and presenting them as elegant and durable. An embossing effect gives the package an extra dimension that attracts attention. Here's a look at how this concept gives packaging an impressive appearance for consumers who seek premium products.

Brands can boost customer loyalty with personalized packaging. This article describes how technology, storytelling, and market segmentation enhance engagement and foster trust