Desjardin Blog - EN

Food items have more impact on the environment than the packaging that contains them, by comparison. Even though the most important purpose of a food package is that it protects the food, sustainability has become a major strategy to help protect the environment.

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.

Food packaging serves multiple purposes, allowing it to be transported long distances safely and stored for long periods of time. It is important for manufacturers to balance between safety issues and other factors such as costs and keeping an eco-friendly perspective. Many consumers are paying closer attention to environmental issues that are involved with packaging technology. 

New millennium manufacturing and packaging go hand in hand with sustainability. Tinplate and aluminum containers are both eco-friendly and can be recycled, which is why the demand for these materials continues to grow in the cosmetic industry. Here's a deeper look at why tinplate and aluminum containers are useful and favored for packaging for beauty products.

Sustainable solutions are now being widely adopted by small to large businesses so that they can contribute to a safer, cleaner environment. Going green also helps strengthen their image with consumers, who are steadily becoming more concerned about conserving the Earth's natural resources. Walmart, which continued to rank number one on the Fortune 500 in 2016, is leading the charge toward sustainability by implementing eco-friendly cosmetic packaging.

Packing manufacturers from around the world recently gathered to get a glimpse of upcoming 2017 metal packaging trends at Luxe Pack New York. The two-day event, held at Pier 92 in Manhattan, is considered by industry experts to be the "premier show for creative packaging." The trade show attracted over 240 vendors from the packing industry to learn about the latest developments in beauty, fragrance and other commodities that use attractive packaging for marketing. Here's a breakdown of packaging trends to look for in the coming year.