Grocery shoppers usually know what they want when they see it in a store. Family buyers must stock up on a large supply of food, so they care about how the food is stored. Not only do consumers care about how secure the packaging is, they are influenced by the appearance. Here's why tinplate cans for quality food convey elegance and sustainability.
Why Tinplate Cans are Elegant
Tinplate is commonly used by food producers for storing otherwise perishable items. Consumers who want to have a surplus of food stored in a garage or basement for bad weather days and other reasons prefer canned items. When different brands compete for the same shoppers, they must consider other reasons for people to buy cans. A common reason is good appearance.
There are different ways tinplate can be made to look. The shiny appearance is often considered more elegant than dull tinplate. Just like jewelry boxes, some food containers shine more than others, but those that do are special. The term for the degree to which metal shines is called luster, which associates with quality and elegance.
Catching Attention on Shelves
No matter how tinplate cans are made, they can attract attention on store shelves simply due to metal being perceived as strong protection. Usually paper labels are attached to the cans, but metal is also a good substrate for print. Soft drink cans typically have print on metal, which gives the text an extra sense of importance. Paper labels can degrade easily, whereas print on metal has more permanence.
Large supermarkets house long shelves of canned food items, giving consumers a multitude of choices. In order to narrow down the choices, packaging designers must come up with labels for cans that stand out by displaying emotion through design variables. The more a label taps into a consumer's personal emotions, the better chance it has to become the person's favored brand. When the main purchasing decision comes down to quality, it's important for the brand to make the package appear special. Design variables range from font style to imagery, shapes and colors.
How Tinplate is Sustainable
One of the economic advantages to tinplate over other materials is that it's easy to store and ship, which reduces supply chain costs. Not only is it economical, tinplate is eco-friendly because it's designed to be both reusable and recyclable. Another aspect of its sustainability is that it provides long shelf life, which allows people to store food for the distant future.
Consumers who have kept up with social concerns are attracted to packaging that promotes sustainability. It actually adds to the concept of elegance since the goal is to protect food, keep it clean and preserve its flavor and coloring. People who are conscious of sustainability want their food choices to be as healthy as possible. Since tinplate promotes sustainability in multiple visible ways, it's a clear packaging choice for reaching the market that seeks contributing to a cleaner environment and less waste.
Aiming at Consumers of High-End Products
Consumers who crave high-end products are typically ready to purchase items that resonate with them. They view themselves as elite compared with the masses due to their tastes that embrace high quality products. In terms of food, these products might be rich in vitamins and other aspects of nutrition. They might also be simply marked-up goods aimed at the higher income earners.
In order to reach the high-end market, it's necessary for package designers to understand how consumers rate quality. This criteria must mix with emotional appeal and be conveyed on the packaging. Usually the packaging material is instantly recognized by shoppers as having either minimal or maximum value. Using tinplate is a good way to tap into markets of people who own large properties and store large amounts of food. Large property owners also tend to throw large parties for friends in their communities, which often requires buying a surplus of canned goods.
Packaging for Premium Items
A brand that packages premium products can turn to tinplate cans as reliable for capturing quality, sustainability and elegance. Tinplate is versatile for many types of products due to its flexibility and durability. People admire strength, which tinplate cans provide in the form of metallic shine. Food producers should consider tinplate for packaging if they want to gain both practical and aesthetic edges in reaching quality-conscious consumers.
