Desjardin Blog - FR

Packaging and labelling are two extremely important components to cosmetic marketing. Not only must manufacturers, marketers and supply chain vendors all come together to agree on the most efficient type of containers, they must also be very conscious of government regulations and industry standards. Here's a simplified summary of what cosmetic startups can expect.

Small cosmetic packages are gaining relevance, due to changing consumer behaviour. ISO 22715, section 4.2.1., lays out the basics that you need to know as a cosmetics vendor. This article summarizes what is important for cosmetics manufacturers.

The ISO 22715 is an international standard for cosmetic packaging. This post explains why marketers should follow the packaging and labelling requirements and outlines the important specifications for cosmetic containers.

In Europe cosmetics manufacturers and marketers must comply with the Regulation (EC) No. 1223/2009 of the European Parliament and of the Council on cosmetic products (November 30, 2009). This regulatory framework strengthens safety standards and simplifies procedures for cosmetic products sold in the EU.

When you upgrade your cosmetic packaging, it can have positive effects on your bottom line. Not only can it increase your sales and lower your costs, it can create fresh appeal among shoppers, as more effective retail displays catch their attention. Before making such a bold move, you should consider various cause and effect relationships and how they may impact marketing and company finances.

The cosmetics industry, unlike the food or pharmaceutical industries, does not have to deal with stringent regulations by comparison. Cosmetic companies, however, still must follow rules under the Federal Food, Drug and Cosmetic Act and other consumer laws, but are not required to register or license products. In other words, they still must market safe products. Here are deeper details on regulations that shape cosmetic packaging.

The Federal Food, Drug and Cosmetic Act (FD&C Act, FFDCA or FDCA) of 1938 established the parameters for cosmetics marketing in the United States. The following explains how the FDA regulates cosmetic products.

Packaging in the cosmetic industry is based on deep studies that penetrate the human psyche. Here is a deeper look at the purposes of cosmetic packaging and how it helps gain an edge over competitors.

Cosmetics create images of beauty, which is why packaging must be consistent with attractive presentation. Here are further details why your cosmetic packaging is a important as the product itself and should not be treated as an afterthought.