Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Aligning tastes with the right packaging design

Aligning tastes with the right packaging design

As packaging design has quickly evolved this century, it is becoming increasingly part of brand design. Just like a brand, packaging communicates messages to its target audience through various senses. That's why designers and product managers must examine how packaging is perceived by consumers. Here's a look at how tastes and packaging design need to be consistent.

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How consumers will associate shape of metal packaging with specific attributes

How consumers will associate shape of metal packaging with specific attributes

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.

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Chocolates , Biscuits and Confectionery packaging: How Specific Visual Aspects of Packaging Influence In-Store Buying Decisions

Chocolates , Biscuits and Confectionery packaging: How Specific Visual Aspects of Packaging Influence In-Store Buying Decisions

When the purchase of chocolate candies and other grocery items is not part of a regular shopping list, it tends to be a spontaneous act. So marketers of such food need to understand the mechanisms that lead to impulsive purchasing.A study reported by Jesper Clement of Copenhagen Business School in Denmark shows that purchasing can be affected by five in-store stages. Here are the findings and conclusions of this eye-track experiment on consumer purchasing behaviour.

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Fair-Play: Chocolates , Biscuits and Confectionery packaging and the impact on Children

Fair-Play: Chocolates , Biscuits and Confectionery packaging and the impact on Children

Packaging of food for children has increasingly become a marketing vehicle since it is commonly displayed at point of sale locations.

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Roles, Materials and Environmental Issues of Food Packaging

Roles, Materials and Environmental Issues of Food Packaging

Food packaging serves multiple purposes, allowing it to be transported long distances safely and stored for long periods of time. It is important for manufacturers to balance between safety issues and other factors such as costs and keeping an eco-friendly perspective. Many consumers are paying closer attention to environmental issues that are involved with packaging technology. 

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Aluminum and Tinplate for Food-Safe Packaging of Chocolates, Biscuits and Confectionery

Aluminum and Tinplate for Food-Safe Packaging of Chocolates, Biscuits and Confectionery

Two of the most favored materials for the packaging of chocolates, biscuits and confectionery are aluminum and tinplate. These materials are efficient and safe forms of packaging that meet international safety standards.

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Chocolates , Biscuits and Confectionery Marketing: The 3 Roles of Packaging

Chocolates , Biscuits and Confectionery Marketing: The 3 Roles of Packaging

The three roles of packaging are communication, functionality and environment, as defined by Jesper Clement.

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Chocolate, biscuit and confectionery packaging: How food names reveal associations with taste and influence the pitch

Chocolate, biscuit and confectionery packaging: How food names reveal associations with taste and influence the pitch

Food names and environmental sounds may play a role in people's perception about chocolate, biscuits and confectionery. Hearing auditory cues while viewing food names can influence people's impressions of food tastes, according to researchers. Just like songs, which tap into emotions that affect other senses, the combination of words and sounds can paint pictures in the mind. Here's a look at evidence that suggests a relationship between food names, sounds and taste.

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The influence of the artistic visual presentation of chocolate, biscuit and confectionery packaging

The influence of the artistic visual presentation of chocolate, biscuit and confectionery packaging

Consumers make purchases on chocolate, biscuits and confectionery based on multiple factors beyond how the food tastes. Since it's not always possible to sample these treats before purchasing, artistic visual presentation of the packaging plays a significant role in luring people to purchase the food. Factors influencing taste testing results include density and price expectation. Here are reasons why package designers should pay close attention to the effects stimulated by visuals and other sensory considerations.

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