Desjardin Blog - FR

When you upgrade your cosmetic packaging, it can have positive effects on your bottom line. Not only can it increase your sales and lower your costs, it can create fresh appeal among shoppers, as more effective retail displays catch their attention. Before making such a bold move, you should consider various cause and effect relationships and how they may impact marketing and company finances.

The cosmetics industry, unlike the food or pharmaceutical industries, does not have to deal with stringent regulations by comparison. Cosmetic companies, however, still must follow rules under the Federal Food, Drug and Cosmetic Act and other consumer laws, but are not required to register or license products. In other words, they still must market safe products. Here are deeper details on regulations that shape cosmetic packaging.

The Federal Food, Drug and Cosmetic Act (FD&C Act, FFDCA or FDCA) of 1938 established the parameters for cosmetics marketing in the United States. The following explains how the FDA regulates cosmetic products.

Packaging in the cosmetic industry is based on deep studies that penetrate the human psyche. Here is a deeper look at the purposes of cosmetic packaging and how it helps gain an edge over competitors.

Cosmetics create images of beauty, which is why packaging must be consistent with attractive presentation. Here are further details why your cosmetic packaging is a important as the product itself and should not be treated as an afterthought.