Desjardin Blog - FR

Plenty of imagination and research goes into the packaging of chocolate, biscuits and confectionery products. Since packaging is a huge initial factor in determining a purchase, marketers study trends and envision more creative ways to present food products. Here are five important issues that go into designing the package for items such as chocolate, biscuits and confectionery.

The United States Congress passed a set of laws known as the Federal Food, Drug and Cosmetic Act (FD&C) in 1938. FD&C gave the Food and Drug Administration (FDA) the authority to oversee the safety of food, drugs and cosmetic products. The impetus behind passing the FD&C Act was to prevent tragedies, such as the instance of more than 100 patients dying as a result of using diethylene glycol to dissolve a sulfanilamide medication to be used in a liquid form from reoccurring.

Packing manufacturers from around the world recently gathered to get a glimpse of upcoming 2017 metal packaging trends at Luxe Pack New York. The two-day event, held at Pier 92 in Manhattan, is considered by industry experts to be the "premier show for creative packaging." The trade show attracted over 240 vendors from the packing industry to learn about the latest developments in beauty, fragrance and other commodities that use attractive packaging for marketing. Here's a breakdown of packaging trends to look for in the coming year.