Desjardin Blog - EN

Gift giving is one of the most thoughtful gestures among various cultures around the world. But not every individual views gifts the same way. Some people rate gifts on their market value, while others focus more on the thought behind the gift. Businesses and families on tight budgets should look at cost-saving strategies that don't offend gift recipients. Here's what recent research says about how to aim for gifts at appropriate and affordable prices.

Quick Response (QR) codes have come a long way since their inception in 1994. Originally created for tracking automotive components, these two-dimensional matrix barcodes have evolved into ubiquitous tools for information storage and retrieval. With the ability to store a vast array of data types—including numeric, alphanumeric, binary, and special characters—QR codes have found applications beyond industrial use, penetrating sectors such as retail, healthcare, and advertising.

This article describes how special shapes and effects in metal packaging meet evolving consumer demands in online retail. It also shows their impact on visibility, branding, and sales.

This article explores the sustainability aspects of tinplate and aluminum in metal packaging. Learn how Desjardin aligns its offerings with eco-friendly goals and future trends.

This article examines the utility and cost considerations of incorporating RFID tags into metal packaging. It discusses when the technology becomes a justified choice for manufacturers.

The ubiquitous nature of packaging, particularly for food, makes it a field that touches the lives of most consumers. The future of packaging has been a topic among experts from business consulting firm McKinsey, such as David Feber, Daniel Nordigarden and Nick Santhanam. These analysts point to key themes for future packaging, which include smarter, more personalized and reusable containers.

The packaging industry is going through a transformation in the 2020s toward goals in achieving greater efficiency. At the core of this transformation is an emphasis on technology and systems that save time and money. Here are five important trends in packaging that are expected to have long-term impact on consumers.

One of the constants of branding has been communicating a brand's evolution over time to show its resilience through different trends. While some packaging trends come and go, certain trends that result from new research on consumer psychology have lasting impact. According to the head of brand marketing for 99designs, Caitlin Collins, the following four trends are impacting the current approaches to packaging design.

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.